Why A New Name and New Look?

When I was a child, I disliked my name; it was unique and I just wanted to fit in. I could never find it on anything pre-printed, and people struggled to pronounce it correctly. (It’s “Alicia” – which rhymes with “Patricia.”) I felt like a misfit and my unusual name only added to that feeling.


Then, over the past year, God’s been nudging me to focus on sharing the story of what He’s done in my life – in addition to expanding the online Wholehearted Living program. As I contemplated this change, I asked God for confirmation – that’s because I often question whether it’s His voice or my own that I’m hearing.


For the past ten years, I’ve been adamant about not using my name for my business. That’s because I know my work is not about me. It’s about God. It’s God who provides the words I share through the books I write, the speeches I make and the life coaching I do. I also know those God-inspired words have led others to live their best life – which always involves drawing closer to Him – and that goal will never change.


At the same time, I kept getting nudged to use my name. So…do you know Beth Moore? Even though I’ve never met her, for the past 19 years, Beth has had an impact on my growing faith. I’ve participated in many of the video Bible studies she’s written and I’m thrilled to have a ticket to see her in Des Moines, next year.


While pondering my next steps, I felt confirmation by recognizing that although her speaking business is branded with her name, it’s not about her. Instead, everything she does is about giving glory to God.


In the midst of receiving confirmation in a variety of other ways, I entered a local home accessory store. Inside the entrance, was a large display of soft, fuzzy blankets. One immediately caught my eye because it had “Alicia” on the label. Then, the next one, and the next one. I quickly realized all the blankets had my name on their label.


I literally laughed out loud, and realized that was another “God wink” – that’s what I call those times when I recognize His loving and often humorous provision.


I’ve certainly had some apprehensions and wrestled with God about doing so – especially with a name that doesn’t easily roll off your tongue. However, I’ve learned that God’s ways are not our ways, and His ways are always best.


So in my 20th year of life coaching, despite a small lingering reservation, I’m saying “Yes, God. I’m willing to use my name and my voice, to share the messages that You provide.”


Make no mistake about it, it’s still and always will be about God.


So If you’d like to get better acquainted with me and my story, you can purchase a copy of my newest book, “Taking the Stage,” or, if you’re looking for a speaker for an upcoming event, please contact me so we can start the conversation. Also, I hope you like the new logo for the next season of what God’s called me to do.


Instagram (Wholehearted Living)

Facebook (Alicia Economos)

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